Learn to Cash-In With These Offline Marketing Tips

If you are like most internet marketers, you probably spend your entire marketing budget on online marketing methods. You may, for example, have a considerable budget for search engine advertising, SEO services, banner ads or paying writers for articles. With all of your internet-based marketing efforts, have you perhaps ignored all of the ways you could be marketing offline? You should keep in mind that potential customers are all over! The key point is that if you only use one type of marketing, you are going to be bypassing lots of people who get their information elsewhere! Many internet marketers don’t even know how to begin marketing offline. You can begin by trying these proven offline marketing techniques.

You should not forget about old-fashioned direct mail marketing. Direct mail campaigns involve sending out promotional fliers, brochures or letters to people on a mailing list. Printing your own letters, postcards and fliers is a great way to cut down on the cost of this type of project. Postage is another expense you have to consider; if you use postcards instead of brochures or letters, this will be less.

Think of what physical businesses might want or need what you are selling; these can make good potential customers. You can also send out mail to targeted lists of non-business owners as well. Make sure you know the legal rules regarding who you can send mail to and who you cannot.

TV commercials is another way to advertise if you can afford it. We all have watched a commercial that enticed us to visit a website, call an 800 number, or go to restaurant and order what you seen on TV. The only drawback to television advertising is that it is usually quite expensive. Even though running your ad online can come with a large price-tag, you need to find out how to make this work because it can catapult your business to the next level fast. Prime-time ads are usually more expensive than ads run in the middle of the morning, afternoon or later at night. Even if you are not ready for a TV spot always keep it in mind for when you think you are ready.

Never underestimate the importance of a well placed pen. There are lots of printing houses that will print up hundreds of pens and other writing utensils with your slogan or URL on them. Get several dozen made because they are easy to distribute. A “sneaky” method of getting rid of them is to “accidentally” leave it behind at the check-out counter when signing a check. Leave a few at the bank or at ATMs and customer service counters. Or if you know of any other busy places then you can pass them out to people without a hassle. People always take free pens!

There are a lot of ways that you can market your business to offline clients! You can still market online, but you should not neglect offline marketing. Online marketing is only going to reach a certain percentage of your potential audience; if that’s all you do, you will be leaving out many people who might otherwise buy from you! Why not reach out to as many people as possible? You’ll do much better by making the most out of every marketing option you have.

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