Building Back Links For Search Engine Optimization – What Does Google Suggest?

“Content is King” is an irrefutable statement that acknowledges the importance of appropriate and novel content on web sites. The certainty of this saying is emphasized by Google’s perpetual efforts to improve search algorithms to deliver results that most closely align to the search phrases entered by web users. Google assesses the worth of websites by the quantity and the quality of backlinks. Though it isn’t difficult to generate a high volume of backlinks, quality links can only be obtained through good content.

Search engine optimization (SEO) is vital for good page ranking and website traffic. SEO techniques are continuously adapting to changing trends for superior results. You should also keep an ear out for the opinions of Google to optimize your website for more clients, better business, and increased brand power.

What does Google recommend for Search Engine Optimization?

Google’s Webmaster Guide emphasizes on back links building techniques for SEO. Link-based analysis used to determine a website’s standing involves the quality estimation of sites that link to it. Websites with more high quality backlinks are positioned higher on search engine result pages. Google has the know-how to pick out websites that have genuinely helpful web pages and organic backlinks. It also does not appreciate a rapid spike in backlinks as this is typically achieved through artificial or commercial means. Websites that demonstrate a gradual rise in backlinks that come from diverse IP addresses and name servers are favored.

What kind of backlinks earn points with Google?

Google counsels website owners to keep away from backlinks from spammy link farms and excessive link exchanging as this may harm your website. Registering on lesser known web directories and websites that are not relevant to your line of business also does not add any worth to your PageRank. The one and only way to get natural backlinks is to develop content that is useful to customers. This is a sure shot strategy to get other websites to link to it.

Matt Cutts of Google’s search quality group recommends a few simple strategies to get backlinks that positively influence your ranking:

  • Participate in blogs and forums: Be an active participant of group discussions and blogs. Develop articles and tutorials that impart genuine information to users. If you have something worthwhile to offer, respond to other blogs and give users the advantage of your skill and experience. Gradually build an authoritarian status.
  • Write a blog and make posts more accessible: Email newsletters to regular blog members so that they have faster access to important information.
  • Original content: The cyberspace is bursting with replicated content. If you take care to create original content or talk about an original topic, you get more attention.
  • Social media networking: Be a frequent and interactive participant on social media networks that gather communities of interested readers and niche audiences that can profit from your knowledgeable inputs and convert into loyal customers.
  • Simple website design: Easy navigation is a crucial characteristic of website design. Ensure all web pages are easy to get to and can be reached through direct URLs and bookmarks.
  • Register in directories: Consider registering your website in quality directories. Focus on those that have a high PageRank (3 or 4 at least) and do not get reviewed by programs but humans. Some of these directories are Yahoo!, Business(dot)com, DMOZ, whatUseek, etc.

Obviously, for effective SEO and consequent high page rank, your goal should be centered around getting superior backlinks rather than quantity. This can be done by publishing content that attracts customers’ interest because of its genuineness, value and relevance to their needs.