A logo is an integral part of the promotional strategy, and that represents a company or an organization, yet the brand represents a product or service, thus there is wider difference between these two idiolects – I mean logo design and brand design.
Before going ahead, let me give you some instances, that could easily clarify its sense, like HP is a logo that represents the HP – a worldwide renowned mega company that deals in diversified brands like, Computers, Printers, Scanners, Laptops and so on.
Thus HP is their logo, yet with the specific name of any computer – that is their brand, with the specific name of printer that is their brand. Whilst Facebook logo – a brand that hints towards a service offered through diversified useful videos plus audios – organized by the owners and operators of Facebook site. Facebook site owners might be running many other products and services, so we can’t say this is their company logo.
Thus all these definitions with respect to Logo and Brand designs give the hint towards the respective company or organization exposure. A logo can be simply defined as a symbol with name, emblem or other graphic element. A vector logo is basically designed for definitive and easy recognition of any venture – some times, a company terribly endeavoring to maintain its sustainability. A business logo design represents the vision to your company. Peoples are very responsive for the logos and they emanate their meaning and then validate it.
Thus, to get a remarkable recognition and admiration from your target audience, your best hype through your logo and brand is entirely mandatory. Yet keep in mind, simplicity is also a greater element during the process of refining a logo. Using too many graphics, images and shapes can clutter the logo that is being shaped to its final stage.
The unique quality of a logo is that, it should easily be perceivable, even by a minimum literate could also get some sense and substance from it, thus when the viewers would observe and understand its very purpose they would communicate it to others either.
Sometimes few people don’t differentiate between logo and brand, for example on a shopping mall you may find there three printers with different company names that also indicate the brand. Yet with a broader view, when there are a lot of products, or a lot of services of a specific commercial entity, you would differentiate by considering the diversified products of a company as brands, and you would define the logo, as the representative of the company or organization.
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