A most worthy and profitable goal for any web business or entrepreneur is to assist its customers in developing a strong sense of trust.
No one will ever do business with you if they can’t trust you to some degree, and one proven method is – as you know, through the presence of testimonials. So if you have customers yet few testimonials, then you need to work on turning that around. In the following article we will look into 3 useful tips to help you get valid testimonials from your customers. For instance, if you want to move from video marketing goldmine niche to a new niche, you’ll have to keep yourself updated.
Always use real testimonials from real people, and that’s the law anyway in most countries and certainly in the US. You may or may not know about the rise and fall of ‘flogs,’ or fake blogs in which everything was a lie including the testimonials. There are now many people who don’t necessarily believe the testimonials they do read, so the impact has been pretty huge, unfortunately. In order to overcome this problem you’ll have to give your customers clear evidence to show that your testimonials are from real people. If you can go beyond the usual picture with name, etc; then you should such as if the person has a website that you can provide a link for.
You almost shouldn’t even bother if all you have are initials and maybe a state because people will blow them off. We all know that laws against false testimonials isn’t a deterrent with some dishonest online marketers. So if you really want to do long term business and get the most out of your prospects then use only real testimonials. When you want somebody to give you a testimonial, you have to ask in a delicate manner. The word testimonial can be unappealing to a lot of people when they have to give things in writing. So instead of using the word testimonial you can ask them to talk about your product and how it has changed their lives. This will calm your customer down and make them eager to give good comments. They will not be burdened to be professional or to forward. It gives them the freedom to speak freely in their own words in their own way. For example, if your aim is to go for the video goldmine niche, you can very well be successful in making it big with it once you set up a strong foundation.
Last don’t error and place your testimonials in a corner. Attempt to place them in various locations that your customer will be so that they can help to impact their decision. This could possibly be your site home, invoice page, sales area, etc. Your testimonials should be in an extremely visible spot on your page because they are good for increasing conversions. You should be creative when it comes to placement because you want your readers to always have access to them. Also try to craft your testimonials around your email campaigns because this is where your customers will most likely want to view them. This is yet another thing you can do to help your business along, and getting high quality testimonials will only help with conversions. Be sure to take strong action because that’s the only way you’ll grow your business and become more successful. We hope you’ll take action on our tips because they work, they really do, and if you use them you’ll get more testimonials and more business.
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