As the traffic at Facebook approaches truly ridiculous numbers of people, so does the amount of people advertising there. Facebook is doing close to a billion dollars worth of ads every year. Right now Facebook advertising is white hot, and we know for a fact because we read the buzz in the marketing forums. What follows in the rest of this article is three advertising tips designed for Facebook. Facebook advertising is by no means , a new form of marketing , but it’s still extremely effective and new launches such as the List Building Automation launch will be utilizing it.
So where exactly do you send the traffic that you generate with your Facebook advertising? Of course a landing page, but what kind of a landing page would work the best? The Facebook fan page for your product! This is true: your Facebook fan page can get you a plenty high conversion rate. Lots of new advertisers don’t yet realize just how beneficial it can be to send traffic to a fan page. When you use a regular website instead of a Facebook fan page, you will notice that your conversion rate as well as your CTR won’t be as high. The simple truth is that Facebook users trust fan pages and it is easier for them to click the “like” button and become a fan. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. So the higher number of people you have on your fan page, the better it is. You’ll be able to use this strategy to prove to yourself how great it works for you.
Along the same lines as gender, you can use age groups as the criteria for targeting. Research shows, and it only makes sense too, that age groups will interpret ads differently, and some things will appeal to each group in a different way. You can run the same ads but specify different age groups, and then observe your results.
So by doing this you’ll know which group is responding better to your advertisements. This will give you an opportunity to tweak the ad according to the results you see. If you are just learning about Facebook advertising and want to observe how it may advertise your business a prime example is List Building Automation Review.
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. Never only use demographic data for targeting purposes and nothing else. You won’t always be able to effectively have a wide scope for your target, but it can happen sometimes. But when you’re dealing with niches/sub-niches, then you must target via keywords because everything will improve including conversions and ad costs. Google treats matters of relevance, with their pay per click ads, with their famous or infamous quality score rating. Facebook is not as terribly anal as Google, but their algorithm does include consideration about relevance. However it shouldn’t matter about all that because it is common sense that you need to be relevant with your ads. Facebook is often referred to as the next generation’s advertising platform. They offer a very high level of precision, which is the major reason for their success. Difficulty in reaching a large audience is something that you shouldn’t have to worry about any more because every day more and more people are joining Facebook.
Check out what all the buzz is about at the List Building Automation website and make sure you don’t miss out.
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