Dove Viral Video – Best Viral Marketing Campaigns

Another one of the best viral marketing campaigns, that one especially was a part of a more substantial campaign referred to as the “Dove campaign for actual beauty “. The viral video contains an insider’s look on the beauty industry, exposing for the audience the internal workings of using beauty for advertising.

The video begins using a normal pretty girl choosing a seat before a camera whereby a group of makeup professionals turn her right into a model looking girl. The makeover does not end there however; a photo on the girl is then altered digitally to look more beautiful.

Ultimately the finished photo is then officially used on a billboard advertising a phony beauty product. The video was viewed 40,000 times in the first day of the release and 1,700,000 times the next month of the upload. Here is why:

-Novelty

Exposing the secrets behind beautiful ad models to the masses would be a novel and interesting idea. It attracted the interest of audience and this led to the fast spread of the video all over the internet.

-Subtlety

There is no reference to any dove products in the entire video; the sole reference to Dove influences short end credits. But the underlying message implies that you need to stop wanting to seem like supermodels just act as clean, you just need to a bar of soap.

-The feeling good factor

The feel good factor here is huge, what women doesn’t need to know that she’s beautiful even if she doesn’t seem like a supermodel? None! This stood a tremendous impact on the appeal of the video.

-Continuity

Dove quickly released a “making of” video from the original viral video, with interviews and behind the curtain footage, this kept the buzz alive till they released another viral video, Dove Onslaught.

After reading about all the best viral marketing campaigns we hope that you simply now know enough to make your own.

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