When using E-books in your internet marketing strategy that includes your marketing message and linked back to your site , it is a proven technique in viral marketing. This method uses the multiplication outcome to “explode” the distribution of your message by uncoerced participants.
Hotmail used this basic principle to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been scripted by others. Just use your favourite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to supply it to visitors in substitution for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
E-books are limited only by the enthusiasm of the participants as they are quite capable of reaching a large audience.
It’s possible to create your very own E-books by blending articles that you have written or by using material you have gotten from public domain sources. Creating your own e-books is really not that hard.
A very common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that niche. Another approach is to use a section of a bigger work that you have prepared such as the first three chapters of your new e-book, then adapt it to be used at a viral e book.
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