Banner advertising has been around for a long time now. There are many ways to advertise your website on the web but nothing comes close to banner advertising in terms of effectiveness and massive scaling. You may have the notion that this is out of your reach, too much money for you – wrong, you don’t need a lot of money to get started. You can research and locate websites with excellent traffic, and they very often do not charge a lot per month for ad space. If you want to get involved with banner advertising, then you’re about to discover three great leveraging points that will put some fire in your ad campaigns.
Load time with your banner ad graphic is an important consideration; so be sure to take care that you don’t overload it with heavy images. If your images are not properly optimized, then it’s possible that your banner will have missing graphic segments. As long as your graphics are not offensive to your market, the thing that makes it happen is the text or copy you put on your banners. It’s just not necessary to get too hung up about the graphics end of it, and the way your copy converts is much more important. But if you really do want to add animation to your ad or make it interactive, then keep it small and to the point. Never make your banner heavy due to a lot of Flash. You do know, we hope, that excessive Flash can be highly annoying when you’re trying to read something on the page. Crafting eye-catching banners that stand out from the crowed is very important. While there are lots of banners that look alike, the problem is that they end up being lost in a sea of other banners. Placing your banners on sites is done with the sole purpose of getting people to notice them. If you want to engage your target market more and ensure they see your banner then make sure all your banners are designed to be interactive. These ads can be quite lightweight but just as interesting as well. You will find that you have a better click through rate on your banners when you do this.
You never know how all the people find your ad, and the page your ad is on could pop up in the search engines after they perform a search. If you place your ad on a site that is totally unrelated to your offer, then your conversions will suffer greatly. One thing you can do to help is use your keyword in the banner copy or the banner ad name. If you are improving and testing your campaigns all the time, there is little chance of banner marketing being a failure to you. The ultimate goal is to see whether your effort is paying off when it comes to banners, which will require some testing, however, the response rate will always be excellent. Leveraging banner marketing is the best way to build an internet business and drive targeted prospects to your site.
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