The success of your email marketing campaign is often based on a set of complex factors. But , a number of these issues can be proactively managed to guarantee an optimized reply . When developing your next email marketing campaign, think about the following guidelines.
1. You must build a good list
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Are they interested an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.
2. Be persuasive when writing your Subject Line.
When writing a Subject Line, the text must be persuasive, so that the user open your message . This is vital in any email marketing campaign.
To know which Subject Line works best, Internet Marketers track their email open rate. So, the best way to track your open rate is breaking your emails into three random yet identical groups. Evaluate the response to each message and use the maximum producing one as your control. In follow up emails, try to beat the response rate of your control email.
3. Check your sender information.
Before you send an email you always have to review it, and ask yourself these three questions: What information appears on the sender line of my email? Will my prospects identify it? Do they want to hear from me? Often times, emails are removed without ever being opened due to an indiscernible sender name. Your sender name should be brief and effortlessly understood.
4. Track your results.
Tracking allows you to verify who opened your message and clicked on a link or multiple links within your message. By determining what worked and what didn’t, you can reproduce the same method on your next message .
As described above, tracking is principally important when testing imbedded links, subject lines , and other direct reply vehicles.
5. Make sure your unsubscribe method is in place and working.
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Give an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from your business . If recipients no longer want to be in contact to you, it’s in your best interest to take away them from your list.
6. Test as much as possible
If you follow the guidelines listed above, definitely you are going to be successful with your email marketing campaign.
Additionally , the key is to test all the time! After each email campaign, evaluate your opens, click-throughs, and purchases. Document the particular date, time, list, subject line, and content used to generate your results.
Well, these are simple but efficient ways to follow when starting an email marketing campaign. But the most important technique to apply is your initiative.
There are many companies that offer an Email Marketing service, visit Email Marketing Software to review the most 3 popular
Speak Your Mind